Whether you are a “web veteran” who knows exactly what you’re looking for, or a newcomer to the online world, the design and project management staff at TPE will walk you through every step in the process of developing a new or improved online identity for your business. If you are one of those “web veterans”, our areas of expertise include:
- Content Management Systems
- HTML5 and CSS3 compliant designs available
- Custom Development Solutions
- App Development
- Flash Design
- Mobile Websites
For those new to the web, that translates to:
- You can update your website yourself
- Your website will look good on future browsers
- Your website can do just about anything you want
- You can have your own app that people can install on their smartphones and tablets
- We can make cool movies for you if you want
- You can have a custom website that people see when they access your website on a mobile device
- You can sell stuff on your website
Web Development, Search Engine Optimization
Major search engines such as Google, Yahoo, and Bing rely on third party data providers for nearly all of the data that shows up in their local business listings. These data providers include aggregation houses such as Axciom and InfoUSA , common Internet Yellow Pages type sites such as Super Pages and Merchant Circle, and social media review sites such as Yelp and iBegin. With such a complex eco-system of local business data, it’s important to claim your listings to consolidate all this fragmented business information under a profile that is under your own control.
Claiming your listing is also the best preventive measure against your listing being hijacked by an unscrupulous competitor, misrepresented with inaccurate information, or merged with a competitor’s data. It’s also the very first step in being able to actually optimize your business listing by hand.
How to Claim Your Business Listings
You can create your business listing at some of the following powerful websites:
- Google Local Business Center
Sign up as a user at each of these respective business centers. Then either search for your business by name and address, or add the business location by following the relevant instructions.
While you’re filling out the required business information, ensure that you’re using the Doing Business As (DBA) for your business, and that you’re maintaining a consistent format for your Name, Address, and Phone Number (NAP). It is important that you fill out this information as accurately as possible so search engines can find your business in third party business data they draw on and associate it accurately with your business profile. Complete your profile as comprehensively as possible:
- Provide a keyword-rich business description.
- Complete all the fields for business information, such as hours of operation, payments accepted, services offered, certifications, awards, parking availability, etc.
- Upload or link to the maximum allowable number of business images and videos.
When you are ready to verify your information, you will be either contacted via:
- Phone with a secret pin code to verify your identity, or
- Postcard mailed to your business location.
Once you have verified your information, you now control your local business listing.
Best Practices in Claiming Business Listings
- Do not create duplicate business listings when claiming an existing unverified listing.
- Create only one listing for every physical brick-and-mortar location you have.
- Follow the listing guidelines for each of the major search engine local business centers.
- Do not use call-tracking phone numbers as part of your listing.
- When possible, use a local phone number rather than a toll-free number for additional ranking power.