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The Sales Funnel: The ideal process your visitors experience to become customers

A Conversion is the point at which a recipient of marketing message performs a desired action (i.e. Getting someone to respond to your call to action) and buying your product is the ultimate conversion for any online store. If sales aren’t happening, don’t get discouraged – 50-70% of shopping carts go abandoned, but you want to leave a good buying impression with your...

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7 Tips to Write Better Content Marketing

You’ve heard about content marketing, how it’s been a huge trend for the past few years, and how every business needs to do it. You decide to do the right thing and make a blog, publish some articles, and get the word out via social media. Then, the ultimate disappointment: nobody reads it. Your dreams of thousands of followers, chains of comments, and a massive boom of business is...

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Outdated Websites are Killing Business

Outdated Websites are Killing Business

Last Saturday, my wife and I planned on going to dinner.  I asked her where she wanted to go, and she immediately pulled out her iPhone and began researching.  First, she pulled up menus, then Yelp reviews.  Finally, she clicked her Facebook app and visited several local restaurant pages.  As she did this, I suggested a place that came to mind.  So, she typed the restaurant name into the...

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33 Creative Ideas for Small Business Holiday Marketing

Courtesy of a Small Business Administration blog post from 2014, below are 33 marketing ideas to get your holiday sales sizzling. Whether you own a store, restaurant, service provider or even a B2B company, smart marketing can boost your holiday sales. Invite B2B customers to a thank-you dinner or other special event. Invite B2B prospects to a “getting to know you” party. Stand out by...

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Five Tips for More Engaging Emails

With all the attention social media has been getting as a marketing tool, it’s easy to overlook the role of email. Easy but foolish. Despite the huge growth in social media marketing, email is still 40x more likely to attract new customers than social media via Facebook and Twitter combined. All those scheduled tweets and Facebook posts you’ve been diligently working on because random...

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Pros and Cons of Large Background Images

Minimalism is all the rage in website design. From fewer links, to less copy, to streamlined design, website tip articles point out ways of doing more with less. Part of this trend includes using giant background images. One large image creates less cluster than several images, but in contrast, it also makes the entire website into one big image. Websites that use whole screen background images...

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