Top 5 Things You Should Do for Your PPC Campaign This Summer

Posted by on Jun 30, 2017 in BLOG | Comments Off on Top 5 Things You Should Do for Your PPC Campaign This Summer

The shift into these summer months brings about a feeling of change, and there is no reason why it has to stop with a change in weather. It can also be an ideal time to step back and address your current optimization strategies. Very often, we forget how many awesome features AdWords provides to truly heat up our campaigns. So, sit back and read through these five TLC strategies to consider implementing into your campaign this season. Let’s get your PPC search campaign in its “summer body” shape.

According to e-commerce powerhouse, Volusion, the following PPC items can be addressed in five action items:

ENHANCED CPC – Enhanced CPC is a combination of manual and automated bidding strategies that Google defines as a strategy that “raises your manual bids in situations that seem more likely to lead to a sale or other conversion on your website, and lowers your bid for situations that seem less likely to lead to a conversion”.

LOCATION TARGETING – With location targeting, you are able to segment out different targeted areas based on entire countries, areas within in a country, or a radius around an area.

AD SCHEDULING – AdWords ad scheduling, or sometimes called dayparting, is a great way to further target your audience when they are searching for queries related to your keywords.

SEASONAL KEYWORDS & AD COPY – As previously mentioned, summer brings about a sense of change. Searchers go from looking for tennis shoes to finding the right pair of flip flops. They are more likely to feel inclined to click on an ad that offers a promotion on shorts. Using seasonal keywords and ad copy can utilize the change in seasons to your advantage.

SITELINKS – Sitelinks are ad extensions that “take people to specific pages on your site”, says Google. They are a way to get greater visibility on SERPs and create greater accessibility to the user by leading straight to the page that the link advertises.